diff --git a/DECISIONS.md b/DECISIONS.md
index a6e878d8..c2c510ee 100644
--- a/DECISIONS.md
+++ b/DECISIONS.md
@@ -1086,3 +1086,4 @@ One line per decision: `[YYYY-MM-DD] <decision>: <why>`. Appended by agents and
 [2026-08-19] Inline rättelse bank guard anchors to the linked bank amount, per account, not to the pre-state and not to the 19xx group net: a non-zero change on a 19xx/cash-ledger account is allowed iff the post-state net on that account equals the signed sum of the linked transactions resolved to it (once per transaction, split links by allocated_amount; NULL cash_account_id resolves to the primary cash account, then 1930). Per account rather than group so a wrong-bank-account booking (1930 vs 1940) stays a storno job: a group check would let the net drift between accounts and break per-account bank reconciliation. When no anchor resolves the old strict refusal stands. Reskontra sides (15xx/24xx) stay strictly net-preserving because their anchor is the payment row, not a bank amount.
 [2026-08-19] Import mapping step gets a bulk "Bekräfta alla föreslagna" for the VAT-treatment review gate, batching the per-row confirm semantics unchanged (defaults kept, rows marked reviewed): a Fortnox chart routinely puts 70+ class 3/4 accounts behind the gate and the one-click-per-row flow across 50-row pages was an observed live migration dead end (Boltonshield 2026-08-18, stuck at "50 kvar"). Rejected: auto-skipping review for accounts unused by the imported vouchers, because the chart rows are still created with the suggested treatment and a silently wrong default on a soon-used account is exactly what the review gate exists to catch.
 [2026-08-19] Dialog overflow hardening: Dialog/Sheet titles and descriptions get break-words at the primitive; AccountCombobox's non-flat dropdown is portaled to document.body with viewport-clamped geometry (same rationale as info-tooltip's TooltipContent portal, since DialogContent's overflow-y-auto otherwise grows a horizontal scrollbar around the 34rem panel); the four rattelse-family dialog explainers are unified behind one RattelseExplainer HelpPopover (convention 7, MatchVoucherDialog precedent) instead of four near-duplicate inline paragraphs; a dialog-overflow-risk ratchet in no-new-antipatterns.mjs keeps bare-1fr tracks, dialog whitespace-nowrap and unportaled wide overlays from coming back.
+[2026-08-19] Trial-expired visibility: the 2026-07-11 "no trial-expired nag" call is narrowed at the founder's direction (user-reported discoverability failure 2026-08-18): one on-entry dialog with persisted acknowledgement (user_preferences.ui_state.trial_expired_ack, per user AND company, never localStorage) plus a non-dismissable quiet chrome link (SubscriptionTouchpoint replaces the vanishing countdown pill, stays visible when the rail is collapsed, and adds the first mobile touchpoint). Free tier stays a legitimate resting state: no recurring nag, muted chrome tone, no ochre. getCompanyEntitlements also reads company_subscriptions.status inside its existing Promise.all (zero extra round-trips) so churned payers get "abonnemang" copy instead of "provperiod". Hem AttnLine variant skipped: the page already carries the otherAccountHint AttnLine and design.md allows max one per page.
diff --git a/app/(dashboard)/layout.tsx b/app/(dashboard)/layout.tsx
index 87fe97ae..f7e3ca60 100644
--- a/app/(dashboard)/layout.tsx
+++ b/app/(dashboard)/layout.tsx
@@ -11,6 +11,7 @@ import LazyCommandPalette from '@/components/common/LazyCommandPalette'
 import { SettingsHotkey } from '@/components/settings/SettingsHotkey'
 import { SessionTimeoutController } from '@/components/auth/SessionTimeoutController'
 import { SandboxBanner } from '@/components/dashboard/SandboxBanner'
+import TrialExpiredDialog from '@/components/billing/TrialExpiredDialog'
 import { getExtensionNavItems } from '@/lib/extensions/sectors'
 import { CompanyProvider } from '@/contexts/CompanyContext'
 import { getCompanyEntitlements } from '@/lib/entitlements/has-capability'
@@ -107,6 +108,8 @@ export default async function DashboardLayout({
           isSandbox: false,
           capabilities: [],
           trialEndsAt: null,
+          entitlementState: 'none' as const,
+          trialExpiredAt: null,
         }}
       >
         <SessionTimeoutController />
@@ -231,6 +234,8 @@ export default async function DashboardLayout({
       isSandbox: false,
       capabilities: [],
       trialEndsAt: null,
+      entitlementState: 'none' as const,
+      trialExpiredAt: null,
     }
 
     return (
@@ -314,6 +319,8 @@ export default async function DashboardLayout({
     isSandbox,
     capabilities: entitlements.capabilities,
     trialEndsAt: entitlements.trialEndsAt,
+    entitlementState: entitlements.entitlementState,
+    trialExpiredAt: entitlements.trialExpiredAt,
   }
 
   return (
@@ -361,6 +368,19 @@ export default async function DashboardLayout({
             <MainContainer companyId={companyId}>{children}</MainContainer>
           </main>
           <AgentTrigger hidden={userPrefs?.hide_assistant_fab === true} />
+          {/* One-time expired-trial notice. Sandbox/anonymous demo users have
+              no billing (their companies carry trial grants too), so the gate
+              lives here where both flags are known. Acknowledgement persists
+              per user AND company in user_preferences.ui_state, read here
+              server-side so an acked dialog never flashes. */}
+          {!isSandbox && !user.is_anonymous && (
+            <TrialExpiredDialog
+              state={entitlements.entitlementState}
+              trialExpiredAt={entitlements.trialExpiredAt}
+              companyId={companyId}
+              initialAcknowledged={!!uiState.trial_expired_ack?.[companyId]}
+            />
+          )}
           <LazyCommandPalette />
           <SettingsHotkey />
           {settingsModal}
diff --git a/app/api/user/ui-state/__tests__/route.test.ts b/app/api/user/ui-state/__tests__/route.test.ts
index 38e24241..e0b0453c 100644
--- a/app/api/user/ui-state/__tests__/route.test.ts
+++ b/app/api/user/ui-state/__tests__/route.test.ts
@@ -146,6 +146,48 @@ describe('POST /api/user/ui-state', () => {
     expect(body.data.ui_state).toEqual({ nav_collapsed: true })
   })
 
+  it('returns 400 when a trial_expired_ack key is not a company UUID', async () => {
+    const res = await POST(request({ trial_expired_ack: { 'not-a-uuid': new Date().toISOString() } }))
+    expect(res.status).toBe(400)
+  })
+
+  it('returns 400 when a trial_expired_ack value is not an ISO timestamp', async () => {
+    const res = await POST(
+      request({ trial_expired_ack: { '11111111-1111-4111-8111-111111111111': 'yesterday' } }),
+    )
+    expect(res.status).toBe(400)
+  })
+
+  it('merges trial_expired_ack per company instead of replacing the record', async () => {
+    const ackedAt = '2026-08-01T10:00:00.000Z'
+    enqueue({
+      data: {
+        ui_state: {
+          trial_expired_ack: { '11111111-1111-4111-8111-111111111111': ackedAt },
+        },
+      },
+    })
+    enqueue({ data: null })
+
+    const newAck = '2026-08-19T09:00:00.000Z'
+    const { status, body } = await parseJsonResponse<{
+      data: { ui_state: { trial_expired_ack: Record<string, string> } }
+    }>(
+      await POST(
+        request({
+          trial_expired_ack: { '22222222-2222-4222-8222-222222222222': newAck },
+        }),
+      ),
+    )
+
+    expect(status).toBe(200)
+    // Acking company B never clears company A's ack.
+    expect(body.data.ui_state.trial_expired_ack).toEqual({
+      '11111111-1111-4111-8111-111111111111': ackedAt,
+      '22222222-2222-4222-8222-222222222222': newAck,
+    })
+  })
+
   it('returns 500 when the upsert fails', async () => {
     enqueue({ data: null })
     enqueue({ data: null, error: { message: 'boom' } })
diff --git a/app/api/user/ui-state/route.ts b/app/api/user/ui-state/route.ts
index 63663cec..4e4d1eb8 100644
--- a/app/api/user/ui-state/route.ts
+++ b/app/api/user/ui-state/route.ts
@@ -35,6 +35,12 @@ const BodySchema = z
       })
       .strict()
       .optional(),
+    // One-time expired-trial dialog acknowledgement: companyId -> ISO
+    // timestamp of the ack. Merged per key like create_mode, so acking one
+    // company never clears another's.
+    trial_expired_ack: z
+      .record(z.string().uuid(), z.string().datetime())
+      .optional(),
   })
   .strict()
 
@@ -79,6 +85,9 @@ export async function POST(request: Request) {
     ...(patch.agent_panel
       ? { agent_panel: { ...current.agent_panel, ...patch.agent_panel } }
       : {}),
+    ...(patch.trial_expired_ack
+      ? { trial_expired_ack: { ...current.trial_expired_ack, ...patch.trial_expired_ack } }
+      : {}),
   }
 
   const { error: upsertError } = await supabase
diff --git a/components/billing/SubscriptionTouchpoint.tsx b/components/billing/SubscriptionTouchpoint.tsx
new file mode 100644
index 00000000..d844f5d8
--- /dev/null
+++ b/components/billing/SubscriptionTouchpoint.tsx
@@ -0,0 +1,121 @@
+'use client'
+
+import { useEffect, useState } from 'react'
+import Link from 'next/link'
+import { useTranslations } from 'next-intl'
+import { ChevronRight, Clock, Lock } from 'lucide-react'
+import { useCompany } from '@/contexts/CompanyContext'
+
+/**
+ * The chrome-level subscription touchpoint: the paywall is a lifecycle flow,
+ * not a settings page, so trial state stays quietly visible in the chrome
+ * instead of only inside Inställningar -> Abonnemang.
+ *
+ *   trial               -> the countdown pill ("Provperiod: N dagar kvar").
+ *   trial_expired /
+ *   lapsed_subscription -> a muted pill linking to /settings/billing. This is
+ *                          the navigation affordance a lapsed user could not
+ *                          find (2026-08-18 report), so it is NOT dismissable
+ *                          and, unlike the countdown, stays visible when the
+ *                          sidebar is collapsed (icon-only with aria-label).
+ *
+ * Hidden for sandbox/demo (no checkout; sandbox companies carry trial grants
+ * too) and for paying companies. Muted chrome tone throughout: status colors
+ * are data, never chrome.
+ */
+export function SubscriptionTouchpoint({
+  variant,
+  collapsed = false,
+  onNavigate,
+}: {
+  variant: 'sidebar' | 'mobile'
+  collapsed?: boolean
+  onNavigate?: () => void
+}) {
+  const { entitlementState, trialEndsAt, isSandbox } = useCompany()
+  const tNav = useTranslations('nav')
+
+  // Trial countdown. Computed in an effect (not during render) so server and
+  // client markup agree at hydration; an hourly tick keeps a long-lived tab
+  // from showing yesterday's count.
+  const [trialDaysLeft, setTrialDaysLeft] = useState<number | null>(null)
+  useEffect(() => {
+    if (!trialEndsAt) {
+      // eslint-disable-next-line react-hooks/set-state-in-effect
+      setTrialDaysLeft(null)
+      return
+    }
+    const update = () => {
+      const msLeft = new Date(trialEndsAt).getTime() - Date.now()
+      setTrialDaysLeft(msLeft > 0 ? Math.ceil(msLeft / 86_400_000) : null)
+    }
+    update()
+    const id = setInterval(update, 3_600_000)
+    return () => clearInterval(id)
+  }, [trialEndsAt])
+
+  if (isSandbox) return null
+
+  const lapsed =
+    entitlementState === 'trial_expired' || entitlementState === 'lapsed_subscription'
+  const showCountdown =
+    entitlementState === 'trial' && trialDaysLeft !== null
+  if (!lapsed && !showCountdown) return null
+
+  const label = lapsed
+    ? tNav(
+        entitlementState === 'lapsed_subscription'
+          ? 'subscription_lapsed_cta'
+          : 'trial_expired_cta',
+      )
+    : tNav('trial_days_left', { days: trialDaysLeft ?? 0 })
+  const Icon = lapsed ? Lock : Clock
+
+  if (variant === 'mobile') {
+    return (
+      <Link
+        href="/settings/billing"
+        onClick={onNavigate}
+        className="flex items-center gap-3 px-3 min-h-[44px] rounded-lg text-foreground transition-colors active:bg-muted/60"
+      >
+        <Icon className="h-[18px] w-[18px] flex-shrink-0 text-muted-foreground" />
+        <span className="text-sm flex-1">{label}</span>
+        <ChevronRight className="h-4 w-4 flex-shrink-0 text-muted-foreground/50" />
+      </Link>
+    )
+  }
+
+  // Sidebar. The countdown keeps its pre-existing behavior of hiding when the
+  // rail is collapsed; the lapsed CTA must not vanish, so it collapses to an
+  // icon-only link instead.
+  if (collapsed) {
+    if (!lapsed) return null
+    return (
+      <div className="flex flex-shrink-0 justify-center pb-2">
+        <Link
+          href="/settings/billing"
+          title={label}
+          aria-label={label}
+          className="flex h-9 w-9 items-center justify-center rounded-lg text-muted-foreground hover:bg-secondary/60 hover:text-foreground transition-colors duration-150"
+        >
+          <Icon className="h-[17px] w-[17px]" />
+        </Link>
+      </div>
+    )
+  }
+
+  return (
+    <div className="flex-shrink-0 px-3 pb-2">
+      <Link
+        href="/settings/billing"
+        className="flex items-center gap-2 rounded-lg border border-border px-3 py-2 text-xs text-muted-foreground hover:bg-secondary/60 hover:text-foreground transition-colors duration-150"
+      >
+        <Icon className="h-3.5 w-3.5 shrink-0" />
+        <span className="flex-1 truncate">{label}</span>
+        <ChevronRight className="h-3.5 w-3.5 shrink-0 opacity-50" />
+      </Link>
+    </div>
+  )
+}
+
+export default SubscriptionTouchpoint
diff --git a/components/billing/TrialExpiredDialog.tsx b/components/billing/TrialExpiredDialog.tsx
new file mode 100644
index 00000000..b19bc282
--- /dev/null
+++ b/components/billing/TrialExpiredDialog.tsx
@@ -0,0 +1,92 @@
+'use client'
+
+import { useState } from 'react'
+import { usePathname, useRouter } from 'next/navigation'
+import { useTranslations } from 'next-intl'
+import { Button } from '@/components/ui/button'
+import {
+  Dialog,
+  DialogContent,
+  DialogDescription,
+  DialogFooter,
+  DialogHeader,
+  DialogTitle,
+} from '@/components/ui/dialog'
+import { persistUiState } from '@/lib/ui-state/client'
+import { useFormat } from '@/lib/hooks/use-format'
+import type { EntitlementState } from '@/lib/entitlements/has-capability'
+
+/**
+ * One-time on-entry notice that the trial (or a cancelled subscription) has
+ * lapsed, with the path to Abonnemang. Shown once per user AND company:
+ * the acknowledgement persists in user_preferences.ui_state
+ * (trial_expired_ack[companyId]), read server-side by the dashboard layout so
+ * an acked dialog never mounts (no flash). Both dismissing and clicking
+ * through count as acknowledged; afterwards the persistent
+ * SubscriptionTouchpoint in the chrome carries the CTA. The layout gates
+ * sandbox/anonymous users (no billing); this component additionally skips
+ * /settings/* so it never stacks on the routed settings modal.
+ */
+export function TrialExpiredDialog({
+  state,
+  trialExpiredAt,
+  companyId,
+  initialAcknowledged,
+}: {
+  state: EntitlementState
+  trialExpiredAt: string | null
+  companyId: string
+  initialAcknowledged: boolean
+}) {
+  const t = useTranslations('trial_expired_dialog')
+  const { formatDateLong } = useFormat()
+  const router = useRouter()
+  const pathname = usePathname()
+  const [open, setOpen] = useState(true)
+
+  const lapsed = state === 'trial_expired' || state === 'lapsed_subscription'
+  if (!lapsed || initialAcknowledged || pathname.startsWith('/settings')) {
+    return null
+  }
+
+  const acknowledge = () => {
+    setOpen(false)
+    persistUiState({
+      trial_expired_ack: { [companyId]: new Date().toISOString() },
+    })
+  }
+
+  const goToBilling = () => {
+    acknowledge()
+    router.push('/settings/billing')
+  }
+
+  return (
+    <Dialog open={open} onOpenChange={(next) => { if (!next) acknowledge() }}>
+      <DialogContent className="max-w-md">
+        <DialogHeader>
+          <DialogTitle className="font-display text-xl tracking-tight">
+            {state === 'lapsed_subscription'
+              ? t('title_lapsed')
+              : trialExpiredAt
+                ? t('title_dated', { date: formatDateLong(trialExpiredAt) })
+                : t('title')}
+          </DialogTitle>
+          <DialogDescription className="sr-only">{t('body_paused')}</DialogDescription>
+        </DialogHeader>
+        <div className="space-y-3 text-sm text-muted-foreground">
+          <p>{t('body_paused')}</p>
+          <p>{t('body_free')}</p>
+        </div>
+        <DialogFooter>
+          <Button variant="ghost" onClick={acknowledge}>
+            {t('cta_secondary')}
+          </Button>
+          <Button onClick={goToBilling}>{t('cta_primary')}</Button>
+        </DialogFooter>
+      </DialogContent>
+    </Dialog>
+  )
+}
+
+export default TrialExpiredDialog
diff --git a/components/dashboard/DashboardNav.tsx b/components/dashboard/DashboardNav.tsx
index 0fd8ccf2..79b97793 100644
--- a/components/dashboard/DashboardNav.tsx
+++ b/components/dashboard/DashboardNav.tsx
@@ -32,7 +32,6 @@ import {
   Tag,
   Tags,
   ChevronRight,
-  Clock,
   Sparkles,
   Percent,
   Landmark,
@@ -55,6 +54,7 @@ import { resetAnalyticsIdentity } from '@/lib/analytics/reset'
 import { SupportLink } from '@/components/ui/support-link'
 import CompanySwitcher from '@/components/dashboard/CompanySwitcher'
 import UserMenu from '@/components/dashboard/UserMenu'
+import SubscriptionTouchpoint from '@/components/billing/SubscriptionTouchpoint'
 import AgentAvatar from '@/components/agent/AgentAvatar'
 import { useAgentSheet } from '@/components/agent/AgentSheetProvider'
 import { useCompany } from '@/contexts/CompanyContext'
@@ -298,7 +298,7 @@ export default function DashboardNav({ companyName: _companyName, entityType, pa
   const pathname = usePathname()
   const router = useRouter()
   const supabase = useRealtimeSupabase()
-  const { company, capabilities, trialEndsAt } = useCompany()
+  const { company, capabilities } = useCompany()
   // Agent identity drives the "Assistent" nav icon: when the user has
   // built their assistant we show its chosen avatar instead of the
   // generic Sparkles glyph.
@@ -317,28 +317,6 @@ export default function DashboardNav({ companyName: _companyName, entityType, pa
     pendingOperations: pendingOpsCount,
     refresh: refreshBadges,
   } = useWorklistBadges(company?.id)
-  // Trial countdown for the sidebar touchpoint. Computed in an effect (not
-  // during render) so server and client markup agree at hydration; an hourly
-  // tick keeps a long-lived tab from showing yesterday's count. The sync
-  // setState is that hydration strategy, not derived-state-in-effect (the
-  // lint only started analyzing this component once the badge-refresh loop
-  // that made the compiler bail was removed).
-  const [trialDaysLeft, setTrialDaysLeft] = useState<number | null>(null)
-  useEffect(() => {
-    if (!trialEndsAt) {
-      // eslint-disable-next-line react-hooks/set-state-in-effect
-      setTrialDaysLeft(null)
-      return
-    }
-    const update = () => {
-      const msLeft = new Date(trialEndsAt).getTime() - Date.now()
-      setTrialDaysLeft(msLeft > 0 ? Math.ceil(msLeft / 86_400_000) : null)
-    }
-    update()
-    const id = setInterval(update, 3_600_000)
-    return () => clearInterval(id)
-  }, [trialEndsAt])
-
   const hasCompany = !!company
   const ALWAYS_ENABLED = new Set(['/settings'])
   const isItemEnabled = (href: string) => hasCompany || ALWAYS_ENABLED.has(href)
@@ -893,25 +871,10 @@ export default function DashboardNav({ companyName: _companyName, entityType, pa
             </nav>
           </div>
 
-          {/* Trial countdown touchpoint: the paywall is a lifecycle flow, not
-              a settings page, so trial state stays quietly visible in the
-              chrome instead of only inside Inställningar → Abonnemang.
-              Hidden for sandbox/demo (no checkout) and once any non-trial
-              grant is active (trialEndsAt is null then). */}
-          {!collapsed && !isSandbox && trialDaysLeft !== null && (
-            <div className="flex-shrink-0 px-3 pb-2">
-              <Link
-                href="/settings/billing"
-                className="flex items-center gap-2 rounded-lg border border-border px-3 py-2 text-xs text-muted-foreground hover:bg-secondary/60 hover:text-foreground transition-colors duration-150"
-              >
-                <Clock className="h-3.5 w-3.5 shrink-0" />
-                <span className="flex-1 truncate">
-                  {tNav('trial_days_left', { days: trialDaysLeft })}
-                </span>
-                <ChevronRight className="h-3.5 w-3.5 shrink-0 opacity-50" />
-              </Link>
-            </div>
-          )}
+          {/* Subscription touchpoint: trial countdown while the trial runs,
+              a persistent muted upgrade link once it (or a subscription) has
+              lapsed. Hides itself for sandbox/demo and paying companies. */}
+          <SubscriptionTouchpoint variant="sidebar" collapsed={collapsed} />
 
           {/* Sticky user block (bottom-left): avatar, name, active company.
               Opens the upward user menu with the company-switcher flyout,
@@ -1206,6 +1169,10 @@ export default function DashboardNav({ companyName: _companyName, entityType, pa
               </div>
 
               <div className="space-y-0.5">
+                {/* Subscription touchpoint: mobile had no trial surface at
+                    all before this row (trial countdown or lapsed upgrade
+                    link; hides itself for sandbox and paying companies). */}
+                <SubscriptionTouchpoint variant="mobile" onNavigate={closeMobileMenu} />
                 {([
                   { href: '/settings', labelKey: 'settings' as NavLabelKey, icon: Settings },
                   { href: '/help', labelKey: 'help' as NavLabelKey, icon: HelpCircle },
diff --git a/contexts/CompanyContext.tsx b/contexts/CompanyContext.tsx
index e06ccd17..ca457cfd 100644
--- a/contexts/CompanyContext.tsx
+++ b/contexts/CompanyContext.tsx
@@ -3,6 +3,7 @@
 import { createContext, useContext } from 'react'
 import type { Company, CompanyRole, Team } from '@/types'
 import type { CapabilityKey } from '@/lib/entitlements/keys'
+import type { EntitlementState } from '@/lib/entitlements/has-capability'
 
 interface CompanyContextValue {
   company: Company | null
@@ -19,6 +20,14 @@ interface CompanyContextValue {
    * touchpoint in the sidebar.
    */
   trialEndsAt: string | null
+  /**
+   * Paid-lifecycle state (trial / trial_expired / lapsed_subscription /
+   * paid / none). 'none' in the company:null shells. Drives the expired-trial
+   * touchpoint and dialog.
+   */
+  entitlementState: EntitlementState
+  /** When the lapsed trial ran out; set only while entitlementState is 'trial_expired'. */
+  trialExpiredAt: string | null
 }
 
 const CompanyContext = createContext<CompanyContextValue | null>(null)
diff --git a/lib/entitlements/__tests__/has-capability.test.ts b/lib/entitlements/__tests__/has-capability.test.ts
index 2cbd595a..e6840089 100644
--- a/lib/entitlements/__tests__/has-capability.test.ts
+++ b/lib/entitlements/__tests__/has-capability.test.ts
@@ -240,6 +240,8 @@ describe('getCompanyEntitlements', () => {
     expect(result.trialEndsAt).toBe(expiry)
     expect(result.capabilities).toContain(CAPABILITY.ai)
     expect(result.capabilities).toContain(CAPABILITY.bank_sync)
+    expect(result.entitlementState).toBe('trial')
+    expect(result.trialExpiredAt).toBeNull()
   })
 
   it('hides the trial once a non-trial grant is active (converted customer)', async () => {
@@ -256,26 +258,75 @@ describe('getCompanyEntitlements', () => {
     const result = await getCompanyEntitlements(supabase, companyId)
     expect(result.trialEndsAt).toBeNull()
     expect(result.capabilities).toContain(CAPABILITY.ai)
+    expect(result.entitlementState).toBe('paid')
+    expect(result.trialExpiredAt).toBeNull()
   })
 
-  it('returns no trial and no capabilities after the trial lapsed', async () => {
+  it('reports trial_expired with the lapsed expiry after the trial lapsed', async () => {
+    const expiredEarlier = iso(-120_000)
+    const expiredLatest = iso(-60_000)
+    const supabase = makeSupabase({
+      companies: { data: { team_id: null } },
+      capability_grants: {
+        data: [
+          { capability_key: CAPABILITY.ai, expires_at: expiredLatest, source: 'trial' },
+          { capability_key: CAPABILITY.bank_sync, expires_at: expiredEarlier, source: 'trial' },
+        ],
+      },
+    })
+    const result = await getCompanyEntitlements(supabase, companyId)
+    expect(result.trialEndsAt).toBeNull()
+    expect(result.capabilities).toEqual([])
+    expect(result.entitlementState).toBe('trial_expired')
+    // Latest expiry across the trial rows, even though all are expired.
+    expect(result.trialExpiredAt).toBe(expiredLatest)
+  })
+
+  it('reports lapsed_subscription for a churned payer (cancelled subscription, expired trial rows)', async () => {
     const supabase = makeSupabase({
       companies: { data: { team_id: null } },
       capability_grants: {
         data: [{ capability_key: CAPABILITY.ai, expires_at: iso(-60_000), source: 'trial' }],
       },
+      company_subscriptions: { data: { status: 'canceled' } },
     })
     const result = await getCompanyEntitlements(supabase, companyId)
+    expect(result.entitlementState).toBe('lapsed_subscription')
     expect(result.trialEndsAt).toBeNull()
     expect(result.capabilities).toEqual([])
   })
 
+  it('a live subscription status never marks a company lapsed', async () => {
+    const supabase = makeSupabase({
+      companies: { data: { team_id: null } },
+      capability_grants: {
+        data: [{ capability_key: CAPABILITY.ai, expires_at: iso(-60_000), source: 'trial' }],
+      },
+      company_subscriptions: { data: { status: 'active' } },
+    })
+    const result = await getCompanyEntitlements(supabase, companyId)
+    expect(result.entitlementState).toBe('trial_expired')
+  })
+
+  it('reports none when no grant rows exist at all', async () => {
+    const supabase = makeSupabase({
+      companies: { data: { team_id: null } },
+      capability_grants: { data: [] },
+    })
+    const result = await getCompanyEntitlements(supabase, companyId)
+    expect(result.entitlementState).toBe('none')
+    expect(result.trialEndsAt).toBeNull()
+    expect(result.trialExpiredAt).toBeNull()
+    expect(result.capabilities).toEqual([])
+  })
+
   it('bypass (self-hosted) holds everything with no trial countdown', async () => {
     vi.stubEnv('NEXT_PUBLIC_SELF_HOSTED', 'true')
     const supabase = makeSupabase({})
     const result = await getCompanyEntitlements(supabase, companyId)
     expect(result.trialEndsAt).toBeNull()
     expect(result.capabilities).toEqual([...PAID_CAPABILITIES])
+    expect(result.entitlementState).toBe('paid')
   })
 })
 
diff --git a/lib/entitlements/has-capability.ts b/lib/entitlements/has-capability.ts
index c0580bfe..0422f71a 100644
--- a/lib/entitlements/has-capability.ts
+++ b/lib/entitlements/has-capability.ts
@@ -276,6 +276,25 @@ export async function requireCapability(
   return capabilityBlockedResponse(key)
 }
 
+/**
+ * Where the company sits in the paid lifecycle, derived from the same grant
+ * rows that produce `capabilities`:
+ *   'paid'                : an active non-trial grant (stripe/comp/manual/team).
+ *   'trial'               : the trial is the sole source of paid access.
+ *   'lapsed_subscription' : no active grants, but a company_subscriptions row
+ *                           in a non-paying status: a churned payer, so copy
+ *                           says "abonnemang", not "provperiod".
+ *   'trial_expired'       : no active grants, only expired trial rows.
+ *   'none'                : no grant rows at all (effectively unreachable on
+ *                           hosted: every company is seeded with trial rows).
+ */
+export type EntitlementState =
+  | 'trial'
+  | 'trial_expired'
+  | 'lapsed_subscription'
+  | 'paid'
+  | 'none'
+
 export interface CompanyEntitlements {
   capabilities: CapabilityKey[]
   /**
@@ -285,8 +304,17 @@ export interface CompanyEntitlements {
    * countdown touchpoint in the dashboard chrome.
    */
   trialEndsAt: string | null
+  entitlementState: EntitlementState
+  /**
+   * When the lapsed trial ran out (latest trial expires_at), set only while
+   * entitlementState is 'trial_expired'. Drives the expired-trial notice.
+   */
+  trialExpiredAt: string | null
 }
 
+/** company_subscriptions.status values that count as a live subscription. */
+const PAYING_SUBSCRIPTION_STATUSES = ['active', 'trialing', 'past_due']
+
 /**
  * Resolve which PAID capabilities a company currently holds (entitled AND
  * enabled) plus its trial state, in two queries. Used to seed the client
@@ -297,19 +325,38 @@ export async function getCompanyEntitlements(
   supabase: SupabaseClient,
   companyId: string,
 ): Promise<CompanyEntitlements> {
-  if (isPaywallBypassed()) return { capabilities: [...PAID_CAPABILITIES], trialEndsAt: null }
-  if (!isUuid(companyId)) return { capabilities: [], trialEndsAt: null } // fail-closed: never interpolate a non-UUID
+  if (isPaywallBypassed()) {
+    return {
+      capabilities: [...PAID_CAPABILITIES],
+      trialEndsAt: null,
+      entitlementState: 'paid',
+      trialExpiredAt: null,
+    }
+  }
+  // Fail-closed: never interpolate a non-UUID.
+  if (!isUuid(companyId)) {
+    return { capabilities: [], trialEndsAt: null, entitlementState: 'none', trialExpiredAt: null }
+  }
 
-  // The disabled-config subtraction only needs companyId, so it runs in
-  // parallel with the team lookup — this function sits on the dashboard
-  // layout's critical path, where each serialized round-trip is latency.
-  const [{ data: company }, { data: configs }] = await Promise.all([
+  // The disabled-config subtraction and the subscription-status read only
+  // need companyId, so they run in parallel with the team lookup: this
+  // function sits on the dashboard layout's critical path, where each
+  // serialized round-trip is latency. The subscription row (members-readable
+  // per RLS) distinguishes a churned payer from an expired trial: cancelled
+  // subscriptions have their stripe grants deleted, so the grants alone
+  // cannot tell the two apart.
+  const [{ data: company }, { data: configs }, { data: subscription }] = await Promise.all([
     supabase.from('companies').select('team_id').eq('id', companyId).maybeSingle(),
     supabase
       .from('company_capability_config')
       .select('capability_key, enabled')
       .eq('company_id', companyId)
       .eq('enabled', false),
+    supabase
+      .from('company_subscriptions')
+      .select('status')
+      .eq('company_id', companyId)
+      .maybeSingle(),
   ])
   const rawTeamId = (company as { team_id: string | null } | null)?.team_id ?? null
   const teamId = rawTeamId && isUuid(rawTeamId) ? rawTeamId : null
@@ -325,33 +372,62 @@ export async function getCompanyEntitlements(
 
   const now = Date.now()
   const entitled = new Set<string>()
-  let trialEndsAt: string | null = null
+  // Latest trial expiry across ALL trial rows, expired ones included: this is
+  // what tells the UI the trial ENDED (ISO strings from the same column
+  // compare lexically).
+  let latestTrialExpiry: string | null = null
   let hasActiveNonTrialGrant = false
   for (const g of grants ?? []) {
     const row = g as { capability_key: string; expires_at: string | null; source: string | null }
+    if (
+      row.source === 'trial' &&
+      row.expires_at &&
+      (!latestTrialExpiry || row.expires_at > latestTrialExpiry)
+    ) {
+      latestTrialExpiry = row.expires_at
+    }
     const active = row.expires_at === null || new Date(row.expires_at).getTime() > now
     if (!active) continue
     entitled.add(row.capability_key)
-    if (row.source === 'trial') {
-      // Latest trial expiry (ISO strings from the same column compare lexically).
-      if (row.expires_at && (!trialEndsAt || row.expires_at > trialEndsAt)) {
-        trialEndsAt = row.expires_at
-      }
-    } else {
-      hasActiveNonTrialGrant = true
-    }
+    if (row.source !== 'trial') hasActiveNonTrialGrant = true
   }
   // Paying/comped companies are not "on trial" even if the seeded trial rows
   // haven't expired yet: the countdown would nag someone who already converted.
-  if (hasActiveNonTrialGrant) trialEndsAt = null
-  if (entitled.size === 0) return { capabilities: [], trialEndsAt: null }
+  const trialIsActive =
+    latestTrialExpiry !== null && new Date(latestTrialExpiry).getTime() > now
+  const trialEndsAt = !hasActiveNonTrialGrant && trialIsActive ? latestTrialExpiry : null
+
+  const subscriptionStatus = (subscription as { status: string | null } | null)?.status ?? null
+  let entitlementState: EntitlementState
+  let trialExpiredAt: string | null = null
+  if (hasActiveNonTrialGrant) {
+    entitlementState = 'paid'
+  } else if (trialEndsAt) {
+    entitlementState = 'trial'
+  } else if (subscriptionStatus && !PAYING_SUBSCRIPTION_STATUSES.includes(subscriptionStatus)) {
+    entitlementState = 'lapsed_subscription'
+  } else if (latestTrialExpiry) {
+    entitlementState = 'trial_expired'
+    trialExpiredAt = latestTrialExpiry
+  } else {
+    entitlementState = 'none'
+  }
+
+  if (entitled.size === 0) {
+    return { capabilities: [], trialEndsAt: null, entitlementState, trialExpiredAt }
+  }
 
   // Subtract any explicitly-disabled (enablement axis).
   for (const c of configs ?? []) {
     entitled.delete((c as { capability_key: string }).capability_key)
   }
 
-  return { capabilities: PAID_CAPABILITIES.filter((k) => entitled.has(k)), trialEndsAt }
+  return {
+    capabilities: PAID_CAPABILITIES.filter((k) => entitled.has(k)),
+    trialEndsAt,
+    entitlementState,
+    trialExpiredAt,
+  }
 }
 
 /** Capability list only; see getCompanyEntitlements for the full shape. */
diff --git a/messages/en.json b/messages/en.json
index 607c7125..a2915031 100644
--- a/messages/en.json
+++ b/messages/en.json
@@ -144,8 +144,19 @@
     "expand_nav": "Expand menu",
     "members_roles": "Members and roles",
     "subscription": "Subscription",
+    "trial_expired_cta": "Trial ended · Upgrade",
+    "subscription_lapsed_cta": "Subscription ended · Reactivate",
     "discord_community": "Discord community"
   },
+  "trial_expired_dialog": {
+    "title": "Your trial has expired",
+    "title_dated": "Your trial expired {date}",
+    "title_lapsed": "Your subscription has ended",
+    "body_paused": "External connections are paused: the AI assistant, bank sync, Skatteverket and email sending.",
+    "body_free": "Your bookkeeping, invoices and reports are still here and cost nothing.",
+    "cta_primary": "View subscription",
+    "cta_secondary": "Continue without"
+  },
   "agentKnowledge": {
     "load_error_title": "Couldn't load the knowledge profile",
     "load_error_description": "Something went wrong loading what your agent knows. Try reopening this tab.",
diff --git a/messages/sv.json b/messages/sv.json
index 43a0dce8..8c8b2ece 100644
--- a/messages/sv.json
+++ b/messages/sv.json
@@ -144,8 +144,19 @@
     "expand_nav": "Expandera menyn",
     "members_roles": "Medlemmar och roller",
     "subscription": "Abonnemang",
+    "trial_expired_cta": "Provperioden är slut · Uppgradera",
+    "subscription_lapsed_cta": "Abonnemanget har avslutats · Aktivera",
     "discord_community": "Discord-community"
   },
+  "trial_expired_dialog": {
+    "title": "Din provperiod har löpt ut",
+    "title_dated": "Din provperiod löpte ut {date}",
+    "title_lapsed": "Ditt abonnemang har avslutats",
+    "body_paused": "De externa kopplingarna är pausade: AI-assistenten, bankkopplingen, Skatteverket och e-postutskick.",
+    "body_free": "Bokföringen, fakturorna och rapporterna finns kvar och kostar ingenting.",
+    "cta_primary": "Se abonnemang",
+    "cta_secondary": "Fortsätt utan"
+  },
   "agentKnowledge": {
     "load_error_title": "Kunde inte läsa in kunskapsprofilen",
     "load_error_description": "Något gick fel när det din agent vet skulle läsas in. Försök öppna fliken igen.",
diff --git a/types/index.ts b/types/index.ts
index 55b4ffa6..ffc46eda 100644
--- a/types/index.ts
+++ b/types/index.ts
@@ -145,6 +145,10 @@ export interface UserUiState {
   // re-clamps to the current viewport on read, so stale sizes from another
   // screen are safe.
   agent_panel?: AgentPanelState
+  // One-time expired-trial dialog acknowledgement, keyed per company
+  // (companyId -> ISO timestamp of the ack). Lives on the user so each
+  // member of a company sees the notice once.
+  trial_expired_ack?: Record<string, string>
 }
 
 export type AgentPanelMode = 'docked' | 'floating'