diff --git a/app/bestall/beskriv/page.tsx b/app/bestall/beskriv/page.tsx
index 7275b41..66a7096 100644
--- a/app/bestall/beskriv/page.tsx
+++ b/app/bestall/beskriv/page.tsx
@@ -74,11 +74,11 @@ export default function DescribePage() {
                   color: service === s.id ? "var(--background)" : "var(--foreground)",
                 }}
               >
-                {s.name}
+                {t(s.name)}
               </button>
             ))}
           </div>
-          {svc ? <p className="mt-3 text-sm text-muted-foreground">{svc.covers} <span className="text-muted-foreground/60">→ {svc.deliverable}</span></p> : null}
+          {svc ? <p className="mt-3 text-sm text-muted-foreground">{t(svc.covers)} <span className="text-muted-foreground/60">→ {t(svc.deliverable)}</span></p> : null}
         </div>
 
         <div className="mt-8">
diff --git a/app/bestall/page.tsx b/app/bestall/page.tsx
index 7e0b035..4b4c034 100644
--- a/app/bestall/page.tsx
+++ b/app/bestall/page.tsx
@@ -14,6 +14,9 @@ import {
   ENRICHMENTS,
   FREQUENCIES,
   DELIVERY_FORMATS,
+  FREQUENCY_LABEL,
+  FORMAT_LABEL,
+  entityLabel,
   computeEstimate,
   formatSEK,
   type EntityType,
@@ -137,12 +140,12 @@ export default function ConfiguratorPage() {
               <div className="flex flex-wrap gap-2">
                 {SERVICES.map((s) => (
                   <Chip key={s.id} active={service === s.id} onClick={() => setService(s.id)}>
-                    {s.name}
+                    {t(s.name)}
                   </Chip>
                 ))}
               </div>
               {serviceById(service) ? (
-                <p className="mt-3 text-xs text-muted-foreground">{serviceById(service)!.covers}</p>
+                <p className="mt-3 text-xs text-muted-foreground">{t(serviceById(service)!.covers)}</p>
               ) : null}
             </Block>
 
@@ -169,7 +172,7 @@ export default function ConfiguratorPage() {
               <div className="flex gap-2">
                 {ENTITY_TYPES.map((e) => (
                   <Chip key={e.id} active={type === e.id} onClick={() => setType(e.id)}>
-                    {e.id}
+                    {t(e.label)}
                   </Chip>
                 ))}
               </div>
@@ -203,13 +206,13 @@ export default function ConfiguratorPage() {
                         onChange={() => toggle(fieldIds, f.id, setFieldIds)}
                       />
                       <span className="flex-1">
-                        <span className="text-sm">{f.name}</span>
-                        <span className="ml-2 text-xs text-muted-foreground">{f.sub}</span>
+                        <span className="text-sm">{t(f.name)}</span>
+                        <span className="ml-2 text-xs text-muted-foreground">{t(f.sub)}</span>
                         {f.locked ? (
                           <span className="ml-2 font-mono text-[10px] uppercase text-muted-foreground">{t({ en: "locked", sv: "låst" })}</span>
                         ) : null}
                       </span>
-                      <ProvenanceBadge level={f.level as ProvLevel} source={f.source} freshness={f.freshness} />
+                      <ProvenanceBadge level={f.level as ProvLevel} source={t(f.source)} freshness={t(f.freshness)} />
                     </label>
                   );
                 })}
@@ -224,7 +227,7 @@ export default function ConfiguratorPage() {
                     active={enrichmentIds.includes(e.id)}
                     onClick={() => toggle(enrichmentIds, e.id, setEnrichmentIds)}
                   >
-                    {e.label}
+                    {t(e.label)}
                   </Chip>
                 ))}
               </div>
@@ -243,7 +246,7 @@ export default function ConfiguratorPage() {
                 <div className="mt-3 flex gap-2">
                   {FREQUENCIES.map((fr) => (
                     <Chip key={fr} active={frequency === fr} onClick={() => setFrequency(fr)}>
-                      {fr}
+                      {t(FREQUENCY_LABEL[fr])}
                     </Chip>
                   ))}
                 </div>
@@ -280,7 +283,7 @@ export default function ConfiguratorPage() {
               <div className="flex flex-wrap gap-2">
                 {DELIVERY_FORMATS.map((f) => (
                   <Chip key={f} active={formats.includes(f)} onClick={() => toggle(formats, f, setFormats)}>
-                    {f}
+                    {t(FORMAT_LABEL[f] ?? { en: f, sv: f })}
                   </Chip>
                 ))}
               </div>
@@ -297,13 +300,13 @@ export default function ConfiguratorPage() {
               </div>
               <dl className="divide-y divide-border">
                 {[
-                  [t({ en: "Service", sv: "Tjänst" }), serviceById(service)?.name ?? service],
+                  [t({ en: "Service", sv: "Tjänst" }), serviceById(service) ? t(serviceById(service)!.name) : service],
                   [t({ en: "Markets", sv: "Marknader" }), markets.join(" · ") || "—"],
-                  [t({ en: "Type", sv: "Typ" }), type],
+                  [t({ en: "Type", sv: "Typ" }), t(entityLabel(type))],
                   [t({ en: "Fields", sv: "Fält" }), String(FIELDS.filter((f) => f.locked || fieldIds.includes(f.id)).length)],
                   [t({ en: "Enrichment", sv: "Berikning" }), String(enrichmentIds.length)],
                   [t({ en: "Volume", sv: "Volym" }), new Intl.NumberFormat("sv-SE").format(volume)],
-                  [t({ en: "Frequency", sv: "Frekvens" }), frequency],
+                  [t({ en: "Frequency", sv: "Frekvens" }), t(FREQUENCY_LABEL[frequency])],
                   [t({ en: "Delivery", sv: "Leverans" }), `≈ ${est.timelineDays} ${t({ en: "days", sv: "dgr" })}`],
                   [t({ en: "Confidence", sv: "Konfidens" }), `${est.estConfidence}%`],
                 ].map(([k, v]) => (
diff --git a/app/katalog/[id]/page.tsx b/app/katalog/[id]/page.tsx
index 2c0cf5c..075171e 100644
--- a/app/katalog/[id]/page.tsx
+++ b/app/katalog/[id]/page.tsx
@@ -511,10 +511,11 @@ function QualityTab({ d }: { d: Dataset }) {
 }
 
 function SchemaTab() {
+  const t = useT();
   return (
     <div>
       <SectionHead num="04" kicker="Schema" />
-      <p className="mt-8 font-mono text-[12px] text-muted-foreground">Fält, källa, vikt. Per fält.</p>
+      <p className="mt-8 font-mono text-[12px] text-muted-foreground">{t({ en: "Field, source, weight. Per field.", sv: "Fält, källa, vikt. Per fält." })}</p>
 
       <div className="mt-8">
         <DataArtifact variant="schema" />
@@ -531,14 +532,14 @@ function SchemaTab() {
                 <span className="font-mono text-[10px] tabular-nums text-muted-foreground">
                   {String(i + 1).padStart(2, "0")}
                 </span>
-                <span className="text-[15px] tracking-tight">{f.name}</span>
+                <span className="text-[15px] tracking-tight">{t(f.name)}</span>
                 {f.locked ? (
-                  <span className="font-mono text-[9px] uppercase tracking-[0.12em] text-muted-foreground">låst</span>
+                  <span className="font-mono text-[9px] uppercase tracking-[0.12em] text-muted-foreground">{t({ en: "locked", sv: "låst" })}</span>
                 ) : null}
               </div>
-              <p className="mt-1 pl-7 font-mono text-[11px] text-muted-foreground">{f.sub}</p>
+              <p className="mt-1 pl-7 font-mono text-[11px] text-muted-foreground">{t(f.sub)}</p>
             </div>
-            <ProvenanceBadge level={f.level} source={f.source} freshness={f.freshness} />
+            <ProvenanceBadge level={f.level} source={t(f.source)} freshness={t(f.freshness)} />
           </div>
         ))}
       </div>
diff --git a/app/tjanster/page.tsx b/app/tjanster/page.tsx
index 245d6c0..0910ef8 100644
--- a/app/tjanster/page.tsx
+++ b/app/tjanster/page.tsx
@@ -39,7 +39,7 @@ export default function ServicesPage() {
           return (
             <section key={flow} className="mt-16">
               <div className="flex items-baseline justify-between border-b border-border pb-4">
-                <h2 className="font-mono text-[11px] uppercase tracking-[0.16em] text-muted-foreground">{FLOW_LABEL[flow]}</h2>
+                <h2 className="font-mono text-[11px] uppercase tracking-[0.16em] text-muted-foreground">{t(FLOW_LABEL[flow])}</h2>
                 <span className="font-mono text-[11px] tabular-nums text-muted-foreground/60">{String(items.length).padStart(2, "0")}</span>
               </div>
               <div className="grid grid-cols-1 gap-px border border-border bg-border md:grid-cols-2 lg:grid-cols-3">
@@ -47,10 +47,10 @@ export default function ServicesPage() {
                   const cta = ctaFor(flow, s.id);
                   return (
                     <div key={s.id} className={`reveal delay-${(i % 6) + 1} group flex flex-col bg-background p-6 transition-colors hover:bg-secondary/40`}>
-                      <h3 className="text-lg font-semibold tracking-[-0.01em]">{s.name}</h3>
-                      <p className="mt-1 font-mono text-[11px] uppercase tracking-[0.06em] text-muted-foreground">{s.tagline}</p>
-                      <p className="mt-4 flex-1 text-sm text-muted-foreground">{s.covers}</p>
-                      <p className="mt-4 font-mono text-[10.5px] uppercase tracking-[0.08em] text-muted-foreground/70">→ {s.deliverable}</p>
+                      <h3 className="text-lg font-semibold tracking-[-0.01em]">{t(s.name)}</h3>
+                      <p className="mt-1 font-mono text-[11px] uppercase tracking-[0.06em] text-muted-foreground">{t(s.tagline)}</p>
+                      <p className="mt-4 flex-1 text-sm text-muted-foreground">{t(s.covers)}</p>
+                      <p className="mt-4 font-mono text-[10.5px] uppercase tracking-[0.08em] text-muted-foreground/70">→ {t(s.deliverable)}</p>
                       <Link href={cta.href} className="mt-5 inline-flex items-center gap-2 font-mono text-[11px] uppercase tracking-[0.1em] underline-offset-4 hover:underline">
                         {t(cta.label)}
                         <span aria-hidden className="transition-transform duration-300 group-hover:translate-x-1">→</span>
diff --git a/lib/auth.ts b/lib/auth.ts
index 4831315..67385c3 100644
--- a/lib/auth.ts
+++ b/lib/auth.ts
@@ -32,7 +32,7 @@ export async function verifySession(token: string | undefined | null): Promise<R
   if (!token || !process.env.AUTH_SECRET) return null;
   const [body, sig] = token.split(".");
   if (!body || !sig) return null;
-  const ok = await crypto.subtle.verify("HMAC", await hmacKey(), fromB64url(sig), enc.encode(body));
+  const ok = await crypto.subtle.verify("HMAC", await hmacKey(), fromB64url(sig) as BufferSource, enc.encode(body));
   if (!ok) return null;
   try {
     return JSON.parse(new TextDecoder().decode(fromB64url(body)));
diff --git a/lib/data.ts b/lib/data.ts
index 656a36f..9dea444 100644
--- a/lib/data.ts
+++ b/lib/data.ts
@@ -1,84 +1,99 @@
 // Central mock data + the live-estimate pricing model shared by the order flow.
 // No real backend yet — the configurator's price/timeline/confidence come from
 // computeEstimate(); replace with a call to the FastAPI /estimates later.
+//
+// i18n: IDs/values (used as keys + in pricing logic) stay stable; only DISPLAY
+// labels are localized as { en, sv } and resolved with useT() at the render site.
 
-export type ProvLevel = 0 | 1 | 2 | 3; // 0 licens/ej · 1 en källa · 2 delvis · 3 flera källor
+export type ProvLevel = 0 | 1 | 2 | 3; // 0 licence/none · 1 one source · 2 partial · 3 multi-source
+export type Loc = { en: string; sv: string };
 
 export interface Market {
   code: string;
-  name: string;
+  name: Loc;
   live: boolean;
   coverage: number; // %
 }
 
-// 20 European markets (Nordics live first, rest "kommande").
+// 20 European markets (Nordics live first, rest coming).
 export const MARKETS: Market[] = [
-  { code: "SE", name: "Sverige", live: true, coverage: 98 },
-  { code: "NO", name: "Norge", live: true, coverage: 96 },
-  { code: "DK", name: "Danmark", live: true, coverage: 94 },
-  { code: "FI", name: "Finland", live: true, coverage: 89 },
-  { code: "IS", name: "Island", live: false, coverage: 0 },
-  { code: "NL", name: "Nederländerna", live: false, coverage: 0 },
-  { code: "DE", name: "Tyskland", live: false, coverage: 0 },
-  { code: "BE", name: "Belgien", live: false, coverage: 0 },
-  { code: "IE", name: "Irland", live: false, coverage: 0 },
-  { code: "FR", name: "Frankrike", live: false, coverage: 0 },
-  { code: "GB", name: "Storbritannien", live: false, coverage: 0 },
-  { code: "AT", name: "Österrike", live: false, coverage: 0 },
-  { code: "CH", name: "Schweiz", live: false, coverage: 0 },
-  { code: "IT", name: "Italien", live: false, coverage: 0 },
-  { code: "ES", name: "Spanien", live: false, coverage: 0 },
-  { code: "PT", name: "Portugal", live: false, coverage: 0 },
-  { code: "PL", name: "Polen", live: false, coverage: 0 },
-  { code: "CZ", name: "Tjeckien", live: false, coverage: 0 },
-  { code: "HU", name: "Ungern", live: false, coverage: 0 },
-  { code: "LU", name: "Luxemburg", live: false, coverage: 0 },
+  { code: "SE", name: { en: "Sweden", sv: "Sverige" }, live: true, coverage: 98 },
+  { code: "NO", name: { en: "Norway", sv: "Norge" }, live: true, coverage: 96 },
+  { code: "DK", name: { en: "Denmark", sv: "Danmark" }, live: true, coverage: 94 },
+  { code: "FI", name: { en: "Finland", sv: "Finland" }, live: true, coverage: 89 },
+  { code: "IS", name: { en: "Iceland", sv: "Island" }, live: false, coverage: 0 },
+  { code: "NL", name: { en: "Netherlands", sv: "Nederländerna" }, live: false, coverage: 0 },
+  { code: "DE", name: { en: "Germany", sv: "Tyskland" }, live: false, coverage: 0 },
+  { code: "BE", name: { en: "Belgium", sv: "Belgien" }, live: false, coverage: 0 },
+  { code: "IE", name: { en: "Ireland", sv: "Irland" }, live: false, coverage: 0 },
+  { code: "FR", name: { en: "France", sv: "Frankrike" }, live: false, coverage: 0 },
+  { code: "GB", name: { en: "United Kingdom", sv: "Storbritannien" }, live: false, coverage: 0 },
+  { code: "AT", name: { en: "Austria", sv: "Österrike" }, live: false, coverage: 0 },
+  { code: "CH", name: { en: "Switzerland", sv: "Schweiz" }, live: false, coverage: 0 },
+  { code: "IT", name: { en: "Italy", sv: "Italien" }, live: false, coverage: 0 },
+  { code: "ES", name: { en: "Spain", sv: "Spanien" }, live: false, coverage: 0 },
+  { code: "PT", name: { en: "Portugal", sv: "Portugal" }, live: false, coverage: 0 },
+  { code: "PL", name: { en: "Poland", sv: "Polen" }, live: false, coverage: 0 },
+  { code: "CZ", name: { en: "Czechia", sv: "Tjeckien" }, live: false, coverage: 0 },
+  { code: "HU", name: { en: "Hungary", sv: "Ungern" }, live: false, coverage: 0 },
+  { code: "LU", name: { en: "Luxembourg", sv: "Luxemburg" }, live: false, coverage: 0 },
 ];
 
+// Stable IDs (also the stored value + pricing key). Display via entityLabel().
 export type EntityType = "Bolag" | "Beslutsfattare" | "Fordon";
-export const ENTITY_TYPES: { id: EntityType; mult: number }[] = [
-  { id: "Bolag", mult: 1.0 },
-  { id: "Beslutsfattare", mult: 1.4 },
-  { id: "Fordon", mult: 1.2 },
+export const ENTITY_TYPES: { id: EntityType; label: Loc; mult: number }[] = [
+  { id: "Bolag", label: { en: "Companies", sv: "Bolag" }, mult: 1.0 },
+  { id: "Beslutsfattare", label: { en: "Decision-makers", sv: "Beslutsfattare" }, mult: 1.4 },
+  { id: "Fordon", label: { en: "Vehicles", sv: "Fordon" }, mult: 1.2 },
 ];
+export function entityLabel(id: EntityType): Loc {
+  return ENTITY_TYPES.find((e) => e.id === id)?.label ?? { en: id, sv: id };
+}
 
 export interface Field {
   id: string;
-  name: string;
-  sub: string;
+  name: Loc;
+  sub: Loc;
   level: ProvLevel;
-  source: string;
-  freshness: string;
+  source: Loc;
+  freshness: Loc;
   weight: number;
   locked?: boolean;
 }
 
 // Each field carries its honest provenance: source · freshness · confidence level.
 export const FIELDS: Field[] = [
-  { id: "identity", name: "Identitet & säte", sub: "org.nr, namn, adress", level: 3, source: "GLEIF · Brreg", freshness: "daglig", weight: 1.0, locked: true },
-  { id: "lei", name: "LEI / cross-border-nyckel", sub: "GLEIF golden copy", level: 3, source: "GLEIF", freshness: "daglig", weight: 0.8 },
-  { id: "financials", name: "Finansiellt", sub: "omsättning, resultat, nyckeltal", level: 2, source: "register", freshness: "årlig", weight: 1.6 },
-  { id: "ubo", name: "Verklig huvudman (UBO)", sub: "ägarkedja", level: 2, source: "register", freshness: "vid ändring", weight: 1.4 },
-  { id: "contact", name: "Kontakt: e-post & telefon", sub: "licens krävs i DE/FR", level: 1, source: "publik webb", freshness: "veckovis", weight: 1.8 },
-  { id: "intent", name: "Köpsignaler & intent", sub: "jobbannonser, nyheter, tech", level: 1, source: "webb", freshness: "veckovis", weight: 1.5 },
+  { id: "identity", name: { en: "Identity & registered office", sv: "Identitet & säte" }, sub: { en: "reg. no., name, address", sv: "org.nr, namn, adress" }, level: 3, source: { en: "GLEIF · Brreg", sv: "GLEIF · Brreg" }, freshness: { en: "daily", sv: "daglig" }, weight: 1.0, locked: true },
+  { id: "lei", name: { en: "LEI / cross-border key", sv: "LEI / cross-border-nyckel" }, sub: { en: "GLEIF golden copy", sv: "GLEIF golden copy" }, level: 3, source: { en: "GLEIF", sv: "GLEIF" }, freshness: { en: "daily", sv: "daglig" }, weight: 0.8 },
+  { id: "financials", name: { en: "Financials", sv: "Finansiellt" }, sub: { en: "revenue, profit, key ratios", sv: "omsättning, resultat, nyckeltal" }, level: 2, source: { en: "register", sv: "register" }, freshness: { en: "annual", sv: "årlig" }, weight: 1.6 },
+  { id: "ubo", name: { en: "Beneficial owner (UBO)", sv: "Verklig huvudman (UBO)" }, sub: { en: "ownership chain", sv: "ägarkedja" }, level: 2, source: { en: "register", sv: "register" }, freshness: { en: "on change", sv: "vid ändring" }, weight: 1.4 },
+  { id: "contact", name: { en: "Contact: email & phone", sv: "Kontakt: e-post & telefon" }, sub: { en: "licence required in DE/FR", sv: "licens krävs i DE/FR" }, level: 1, source: { en: "public web", sv: "publik webb" }, freshness: { en: "weekly", sv: "veckovis" }, weight: 1.8 },
+  { id: "intent", name: { en: "Buying signals & intent", sv: "Köpsignaler & intent" }, sub: { en: "job ads, news, tech", sv: "jobbannonser, nyheter, tech" }, level: 1, source: { en: "web", sv: "webb" }, freshness: { en: "weekly", sv: "veckovis" }, weight: 1.5 },
 ];
 
 export interface Enrichment {
   id: string;
-  label: string;
+  label: Loc;
   weight: number;
 }
 export const ENRICHMENTS: Enrichment[] = [
-  { id: "dedup", label: "Dedup mot min fil", weight: 0.1 },
-  { id: "crm", label: "Matcha & berika min CRM-export", weight: 0.2 },
-  { id: "sanctions", label: "Sanktioner / PEP-flagg", weight: 0.15 },
-  { id: "nace", label: "Branschklassning (NACE/SNI)", weight: 0.1 },
-  { id: "tech", label: "Webbplats & teknikstack", weight: 0.15 },
+  { id: "dedup", label: { en: "Dedup against my file", sv: "Dedup mot min fil" }, weight: 0.1 },
+  { id: "crm", label: { en: "Match & enrich my CRM export", sv: "Matcha & berika min CRM-export" }, weight: 0.2 },
+  { id: "sanctions", label: { en: "Sanctions / PEP flag", sv: "Sanktioner / PEP-flagg" }, weight: 0.15 },
+  { id: "nace", label: { en: "Industry class (NACE/SNI)", sv: "Branschklassning (NACE/SNI)" }, weight: 0.1 },
+  { id: "tech", label: { en: "Website & tech stack", sv: "Webbplats & teknikstack" }, weight: 0.15 },
 ];
 
+// Stable values (stored + used by computeEstimate); display via FREQUENCY_LABEL.
 export type Frequency = "Engångs" | "Veckovis" | "Dagligt flöde";
 export const FREQUENCIES: Frequency[] = ["Engångs", "Veckovis", "Dagligt flöde"];
+export const FREQUENCY_LABEL: Record<Frequency, Loc> = {
+  "Engångs": { en: "One-time", sv: "Engångs" },
+  "Veckovis": { en: "Weekly", sv: "Veckovis" },
+  "Dagligt flöde": { en: "Daily feed", sv: "Dagligt flöde" },
+};
 
+// Stable values (stored in config.formats); display via FORMAT_LABEL.
 export const DELIVERY_FORMATS = [
   "CSV",
   "Tabellvy (NocoDB)",
@@ -88,6 +103,15 @@ export const DELIVERY_FORMATS = [
   "API / webhook",
   "Push → FiveCRM",
 ];
+export const FORMAT_LABEL: Record<string, Loc> = {
+  "CSV": { en: "CSV", sv: "CSV" },
+  "Tabellvy (NocoDB)": { en: "Table view (NocoDB)", sv: "Tabellvy (NocoDB)" },
+  "Parquet": { en: "Parquet", sv: "Parquet" },
+  "JSON": { en: "JSON", sv: "JSON" },
+  "Dashboard (Metabase)": { en: "Dashboard (Metabase)", sv: "Dashboard (Metabase)" },
+  "API / webhook": { en: "API / webhook", sv: "API / webhook" },
+  "Push → FiveCRM": { en: "Push → FiveCRM", sv: "Push → FiveCRM" },
+};
 
 const FIELD_RATE = 240; // kr per field-weight per 1000 rows per market
 
diff --git a/lib/orders-store.ts b/lib/orders-store.ts
index 1a4026f..c54ca61 100644
--- a/lib/orders-store.ts
+++ b/lib/orders-store.ts
@@ -49,7 +49,7 @@ export async function createOrder(flow: string, config: OrderConfig): Promise<Or
   if (sql) {
     const [row] = await sql<{ order_id: string; created_at: string }[]>`
       INSERT INTO orders (flow, status, config, total_ore, deposit_ore, balance_ore, est_days, est_confidence)
-      VALUES (${flow}, 'draft', ${sql.json(config as object)}, ${est.price * 100}, ${est.deposit * 100},
+      VALUES (${flow}, 'draft', ${sql.json(config as Parameters<typeof sql.json>[0])}, ${est.price * 100}, ${est.deposit * 100},
               ${est.remainder * 100}, ${est.timelineDays}, ${est.estConfidence / 100})
       RETURNING order_id, created_at`;
     return {
diff --git a/lib/services.ts b/lib/services.ts
index 9ef608b..1dfd4d4 100644
--- a/lib/services.ts
+++ b/lib/services.ts
@@ -1,37 +1,42 @@
 // The 0pt service catalog. Every sellable service maps to one of the three flows
 // (docs/01): catalog product, custom job, subscription. Categories are tags within
 // those flows — not separate machinery.
+//
+// i18n: id/flow stay stable (keys); display fields are localized { en, sv } and
+// resolved with useT() at the render site.
+
+import type { Loc } from "@/lib/data";
 
 export type Flow = "catalog" | "custom" | "subscription";
 
 export interface Service {
   id: string;
-  name: string;
-  tagline: string;       // terse, confident
-  covers: string;        // one line of scope
+  name: Loc;
+  tagline: Loc;          // terse, confident
+  covers: Loc;           // one line of scope
   flow: Flow;
-  deliverable: string;
+  deliverable: Loc;
   mult: number;          // price multiplier vs a base dataset job
 }
 
 export const SERVICES: Service[] = [
-  { id: "data", name: "Dataleverans", tagline: "Färdig eller skräddarsydd.", covers: "Bolag, beslutsfattare, fordon, finansiellt — per fält med härkomst.", flow: "custom", deliverable: "CSV · Parquet · JSON · API", mult: 1.0 },
-  { id: "scraping", name: "Webbskrapning", tagline: "Lagligt insamlat.", covers: "Officiella API:er och tydligt publika sidor. Aldrig bakom inloggning.", flow: "custom", deliverable: "Strukturerat dataset + källa per fält", mult: 1.1 },
-  { id: "mapping", name: "Mappning & matchning", tagline: "Era data mot världen.", covers: "Koppla era poster mot orgnr/LEI och externa nycklar. Cross-border.", flow: "custom", deliverable: "Matchad fil + matchningskonfidens", mult: 1.2 },
-  { id: "normalization", name: "Normalisering", tagline: "Städat. Standardiserat.", covers: "Format, dubbletter, validering (e-post/telefon), enhetlig taxonomi.", flow: "custom", deliverable: "Ren datamodell + kvalitetsrapport", mult: 1.1 },
-  { id: "consolidation", name: "Konsolidering → CRM/ERP", tagline: "En sanning. Rätt system.", covers: "Slå ihop admindata och pusha till HubSpot, Salesforce, Dynamics, Pipedrive, FiveCRM.", flow: "custom", deliverable: "Konsoliderad data + push/sync", mult: 1.4 },
-  { id: "documents", name: "Dokument & OCR", tagline: "Pixlar till poster.", covers: "PDF, bilder, scannade myndighetsdokument → strukturerade fält.", flow: "custom", deliverable: "Strukturerat dataset från dokument", mult: 1.3 },
-  { id: "enrichment", name: "Berikning", tagline: "Fyll luckorna.", covers: "Kontakter, firmografik, finansiellt, köpsignaler — med laglig grund.", flow: "subscription", deliverable: "Berikad fil eller löpande flöde", mult: 1.2 },
-  { id: "icp", name: "ICP & leads", tagline: "Rätt målgrupp.", covers: "Målgruppslistor med beslutsfattare, härkomst per kontakt.", flow: "catalog", deliverable: "Lead-lista + export till CRM", mult: 1.2 },
-  { id: "ml", name: "ML-jobb", tagline: "Modeller på er data.", covers: "Scoring, matchning, prognos, klustring — tränat på era + våra data.", flow: "custom", deliverable: "Modell + prediktioner + API", mult: 1.8 },
-  { id: "bi", name: "BI & marknadsanalys", tagline: "Beslut, inte bara siffror.", covers: "Dashboards, marknadsöversikter, konkurrent- och täckningsanalys.", flow: "custom", deliverable: "Metabase-dashboard + rapport", mult: 1.5 },
-  { id: "feeds", name: "Flöden & övervakning", tagline: "Alltid färskt.", covers: "Återkommande leverans, freshness-bevakning, webhook vid förändring.", flow: "subscription", deliverable: "Webhook/feed + larm", mult: 1.3 },
+  { id: "data", name: { en: "Data delivery", sv: "Dataleverans" }, tagline: { en: "Ready-made or bespoke.", sv: "Färdig eller skräddarsydd." }, covers: { en: "Companies, decision-makers, vehicles, financials — per field, with provenance.", sv: "Bolag, beslutsfattare, fordon, finansiellt — per fält med härkomst." }, flow: "custom", deliverable: { en: "CSV · Parquet · JSON · API", sv: "CSV · Parquet · JSON · API" }, mult: 1.0 },
+  { id: "scraping", name: { en: "Web scraping", sv: "Webbskrapning" }, tagline: { en: "Legally collected.", sv: "Lagligt insamlat." }, covers: { en: "Official APIs and clearly public pages. Never behind a login.", sv: "Officiella API:er och tydligt publika sidor. Aldrig bakom inloggning." }, flow: "custom", deliverable: { en: "Structured dataset + source per field", sv: "Strukturerat dataset + källa per fält" }, mult: 1.1 },
+  { id: "mapping", name: { en: "Mapping & matching", sv: "Mappning & matchning" }, tagline: { en: "Your data against the world.", sv: "Era data mot världen." }, covers: { en: "Link your records to org. no./LEI and external keys. Cross-border.", sv: "Koppla era poster mot orgnr/LEI och externa nycklar. Cross-border." }, flow: "custom", deliverable: { en: "Matched file + match confidence", sv: "Matchad fil + matchningskonfidens" }, mult: 1.2 },
+  { id: "normalization", name: { en: "Normalization", sv: "Normalisering" }, tagline: { en: "Cleaned. Standardized.", sv: "Städat. Standardiserat." }, covers: { en: "Format, duplicates, validation (email/phone), unified taxonomy.", sv: "Format, dubbletter, validering (e-post/telefon), enhetlig taxonomi." }, flow: "custom", deliverable: { en: "Clean data model + quality report", sv: "Ren datamodell + kvalitetsrapport" }, mult: 1.1 },
+  { id: "consolidation", name: { en: "Consolidation → CRM/ERP", sv: "Konsolidering → CRM/ERP" }, tagline: { en: "One truth. The right system.", sv: "En sanning. Rätt system." }, covers: { en: "Merge admin data and push to HubSpot, Salesforce, Dynamics, Pipedrive, FiveCRM.", sv: "Slå ihop admindata och pusha till HubSpot, Salesforce, Dynamics, Pipedrive, FiveCRM." }, flow: "custom", deliverable: { en: "Consolidated data + push/sync", sv: "Konsoliderad data + push/sync" }, mult: 1.4 },
+  { id: "documents", name: { en: "Documents & OCR", sv: "Dokument & OCR" }, tagline: { en: "Pixels to records.", sv: "Pixlar till poster." }, covers: { en: "PDFs, images, scanned official documents → structured fields.", sv: "PDF, bilder, scannade myndighetsdokument → strukturerade fält." }, flow: "custom", deliverable: { en: "Structured dataset from documents", sv: "Strukturerat dataset från dokument" }, mult: 1.3 },
+  { id: "enrichment", name: { en: "Enrichment", sv: "Berikning" }, tagline: { en: "Fill the gaps.", sv: "Fyll luckorna." }, covers: { en: "Contacts, firmographics, financials, buying signals — with a lawful basis.", sv: "Kontakter, firmografik, finansiellt, köpsignaler — med laglig grund." }, flow: "subscription", deliverable: { en: "Enriched file or ongoing feed", sv: "Berikad fil eller löpande flöde" }, mult: 1.2 },
+  { id: "icp", name: { en: "ICP & leads", sv: "ICP & leads" }, tagline: { en: "The right audience.", sv: "Rätt målgrupp." }, covers: { en: "Target lists with decision-makers, provenance per contact.", sv: "Målgruppslistor med beslutsfattare, härkomst per kontakt." }, flow: "catalog", deliverable: { en: "Lead list + export to CRM", sv: "Lead-lista + export till CRM" }, mult: 1.2 },
+  { id: "ml", name: { en: "ML jobs", sv: "ML-jobb" }, tagline: { en: "Models on your data.", sv: "Modeller på er data." }, covers: { en: "Scoring, matching, forecasting, clustering — trained on your + our data.", sv: "Scoring, matchning, prognos, klustring — tränat på era + våra data." }, flow: "custom", deliverable: { en: "Model + predictions + API", sv: "Modell + prediktioner + API" }, mult: 1.8 },
+  { id: "bi", name: { en: "BI & market analysis", sv: "BI & marknadsanalys" }, tagline: { en: "Decisions, not just numbers.", sv: "Beslut, inte bara siffror." }, covers: { en: "Dashboards, market overviews, competitor and coverage analysis.", sv: "Dashboards, marknadsöversikter, konkurrent- och täckningsanalys." }, flow: "custom", deliverable: { en: "Metabase dashboard + report", sv: "Metabase-dashboard + rapport" }, mult: 1.5 },
+  { id: "feeds", name: { en: "Feeds & monitoring", sv: "Flöden & övervakning" }, tagline: { en: "Always fresh.", sv: "Alltid färskt." }, covers: { en: "Recurring delivery, freshness monitoring, webhook on change.", sv: "Återkommande leverans, freshness-bevakning, webhook vid förändring." }, flow: "subscription", deliverable: { en: "Webhook/feed + alerts", sv: "Webhook/feed + larm" }, mult: 1.3 },
 ];
 
-export const FLOW_LABEL: Record<Flow, string> = {
-  catalog: "Katalog",
-  custom: "Skräddarsytt",
-  subscription: "Flöde",
+export const FLOW_LABEL: Record<Flow, Loc> = {
+  catalog: { en: "Catalog", sv: "Katalog" },
+  custom: { en: "Bespoke", sv: "Skräddarsytt" },
+  subscription: { en: "Feed", sv: "Flöde" },
 };
 
 // CRM/ERP destinations for the consolidation/push services.